Briefly Trace the Reasons for the Rise of Research-Specifically,advertising and Brand

question 55

Essay

Briefly trace the reasons for the rise of research-specifically,advertising and brand promotion research-after World War II.Why did agencies create large research departments? How did universities get involved? How did consumers feel about research? When was research at its height of popularity,and when did things change? Provide just a brief sketch of these issues.

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Definitions:

Procedural Memory

The type of long-term memory involved in the skill of performing tasks without conscious awareness of the learned skills, such as riding a bike.

Flashbulb Memory

Highly detailed and vivid memories of surprising and emotionally significant events, which seem to be recorded in one's memory almost as if by a camera's flash.

Implicit Memory

A type of memory that enables us to perform tasks without conscious awareness of these previous experiences.

Clustering

The tendency to remember similar or related items in groups, which is often observed in studies of memory and learning.