What Are the Three Broad Forms of Advertising Research? Briefly

question 52

Essay

What are the three broad forms of advertising research? Briefly describe each form,as well as when and how it is used.List the methods and techniques related to each.

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Definitions:

Personalities

Refers to the individual differences in characteristic patterns of thinking, feeling, and behaving.

Lifestyles

The way in which a person or group lives, including patterns of social relations, consumption, entertainment, and dress.

Mates

Companions or friends often used to describe close relationships among people.

Parental Imperative

Suggests that becoming a parent induces changes in behavior and thinking to meet the demands of parenting, often emphasizing more traditional gender roles.