One of Your Advertising Agency's Clients Has Asked for a Description

question 12

Essay

One of your advertising agency's clients has asked for a description of how an attitude study is performed on a television commercial in a theater test setting.Describe this process in general terms.(It is not necessary to describe the measurement scale.)In your answer,include a summary of the reasons why you would do such a test and the advantages and disadvantages of this method of pretesting ads.

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Definitions:

Stock Boys

Employees responsible for stocking shelves, organizing products, and maintaining inventory in retail stores.

Monthly Revenues

The total income generated by a business, organization, or individual from all sources before any expenses are subtracted, calculated on a monthly basis.

Upper Quartile

The value below which 75% of the observations in a dataset fall, also known as the third quartile, representing the midway point of the upper half of a data set.

Government Workers

Employees who work for local, state, or federal governments, performing a wide range of public service duties.