Within the Advertising Plan,what Does a Build-Up Analysis Actually Build

question 6

Multiple Choice

Within the advertising plan,what does a build-up analysis actually build up? 

• A) The backlog of consumer profiles to be used 
• B) The expenditure level for tasks to be done 
• C) The sales expected to be seen 
• D) The goals and objectives to be pursued

---

Definitions:

Interrater Reliability

The degree of agreement among different observers or raters measuring the same phenomenon to ensure consistency across measurements.

Parallel Forms Reliability

A measure of reliability in which different versions of a test are created, and a group's performance on the two forms is compared to assess consistency.

Measure of Equivalence

A method used to evaluate if different measures are consistent or equivalent in what they purport to measure.

Measure of Consistency

A statistic that quantifies the degree to which a set of observations or measurements are comparable to each other over different periods or samples.