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As a social process,advertising is marked by the struggles for control and power that occur within departments,between departments,and between the agency and its clients on a daily basis.
Protons
Positively charged subatomic particles found in the nucleus of an atom, contributing to the atom's mass and defining the element.
Electrons
Particles smaller than atoms with a negative charge, essential for conducting electricity in solid substances.
Buffers
Substances that minimize changes in pH by absorbing or releasing hydrogen ions, helping maintain a stable environment in solutions like blood.
Salts
Ionic compounds resulting from the neutralization reaction of an acid and a base, consisting of cations (other than H+) and anions (other than OH-).
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