In Essence,a Creative Brief Is A(n)

question 18

Multiple Choice

In essence,a creative brief is a(n) : 

• A) informal contract depicting the responsibilities of the creative team. 
• B) set of guidelines to get the creative group moving in the right direction. 
• C) solution to the primary problem of the ad campaign. 
• D) list of results to be expected from the ad campaign.

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Definitions:

Cognitive Dimension

An aspect related to mental processes, including perception, memory, and reasoning, that is considered in studies or designs.

Stimulates Curiosity

Encourages a desire to learn more and explore unknown aspects of a subject or object.

Brand Experience

The perceptions and emotions provoked by a brand’s actions and presence, which influence consumer behavior and loyalty over time.

Content And Technology

The integration of digital technology into content creation and distribution, enhancing user engagement and experience.