What Is the Function of the Account Executive in an Advertising

question 71

Multiple Choice

What is the function of the account executive in an advertising agency? 

• A) To assess the effectiveness of advertising communication developed by the agency 
• B) To execute the advertising concepts developed by the creatives 
• C) To ideate about possible creative concepts for advertisements 
• D) To negotiate with clients and convey client instructions to the agency

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Definitions:

Preconventional

A stage of moral development where an individual's sense of morality is externally controlled, with behavior driven by anticipation of pleasure or punishment.

Reckless Driver

An individual who operates a vehicle in a manner that displays a willful disregard for safety rules and regulations.

Ethical Conflicts

Situations where individuals face dilemmas involving moral principles or values.

Ethical Standards

Moral principles that guide the behavior and decision-making process of individuals and organizations.