The Small List of Brand Names,typically Five or Fewer Names,that

question 52

Multiple Choice

The small list of brand names,typically five or fewer names,that comes to mind when a product or service category is mentioned is known as the       .

• A) intersection set 
• B) product line extension 
• C) evoked set 
• D) brand extension

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Definitions:

Gender Roles

The behaviors, tasks, and responsibilities that a society considers appropriate for men, women, and other gender identities.

Gender Identity

A personal sense of self as a boy or girl.

Beliefs

Convictions or acceptances that something exists or is true, particularly with regard to facts or principles without absolute proof.

Affiliative Behavior

Actions aimed at creating or maintaining social bonds, including gestures of friendship, empathy, or cooperation.