An Advertiser Attempts to Generate Brand Preference by Getting Consumers

question 49

Multiple Choice

An advertiser attempts to generate brand preference by getting consumers to simply like the product and associate it with fun and happiness.Which type of message is the advertiser sending? 

• A) A feel-good message 
• B) A testimonial 
• C) A demonstration 
• D) A hard-sell message

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Definitions:

Price Elasticity

A measure of how much the quantity demanded of a good responds to a change in the price of that good.

Labor

The human effort, including both physical and mental, used in the production of goods and services.

Excise Tax

A tax charged on specific goods and services, such as gasoline and alcohol.

Government Revenue

The total income received by the government from taxes, fees, fines, and other sources to finance public services and goods.