An Advertiser Advertises Exercise Machines on Late-Night TV

question 65

Multiple Choice

An advertiser advertises exercise machines on late-night TV.Their advertisements are typically half-an-hour long and feature spokespeople as well as consumers and celebrities talking about their experiences with the brand.In this scenario,the company is using    .

• A) advertorials 
• B) infomercials 
• C) point-of-purchase advertising 
• D) transformational advertising

---

Definitions:

Wage Costs

The total expenditure incurred by an employer for the payment of wages to employees, including salaries, bonuses, and overtime pay.

Employee Performance

Employee performance refers to how well an employee fulfills their job duties and executes their tasks, often measured against pre-defined benchmarks or objectives.

Statistical/Policy Capturing

A method used to analyze the decision-making process by capturing the rules and models people use to make decisions.

Evaluation Method

A systematic procedure used to assess performance, effectiveness, or value of employees, projects, or programs.