A Copywriter Not Only Has to Fulfill All the Responsibilities

question 14

Multiple Choice

A copywriter not only has to fulfill all the responsibilities of proper information inclusion based on creative platform and strategy decisions,but also has to: 

• A) carefully fit all the information within, between, and around the display.  
• B) sell the product and entertain the audience. 
• C) tell the same story with the audio and the video. 
• D) ensure that the consumer has a voice in the creative planning.