Scenario 11-2 You Are the Creative Director at a Milwaukee Ad Agency

question 43

Multiple Choice

Scenario 11-2
You are the creative director at a Milwaukee ad agency. Today, your copywriters are presenting you with their ideas for several thirty-second radio spots for the City of Milwaukee Tourism Bureau. The Bureau wants to feature its own information center and tours, city museums, art galleries, concerts, festivals, and special events. When they are ready, the best ideas will be taken to the marketing director of the City of Milwaukee for review and approval. 
-(Scenario 11-2) Before the copywriters present,you want to familiarize yourself with the details of the campaign once again.You review a copy of the creative brief because you know it: 

• A) contains the best ideas used by competitors of the client. 
• B) is the channel that will carry the ad campaign's message to the public. 
• C) represents the unique thought behind the ad campaign. 
• D) lists the rules, restrictions, and limitations for the ad campaign as dictated by the client.

Understand the role of non-verbal behavior in communication and its regulation during strong emotions.

Identify and describe sources of non-verbal communication in the workplace.

Recognize and explain the use of jargon and metaphors within specific contexts.

Distinguish between male and female communication styles and understand gender dynamics in communication.

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Definitions:

Bonds Payable

Long-term liabilities representing a company's commitment to pay a specified amount of money at certain future dates for funds borrowed.

Interest Expense

The expense an entity faces for using borrowed capital, recorded as a non-operating cost on the income statement.

Income Statement

A financial statement that shows a company's revenues, expenses, and profits over a specific period, reflecting its financial performance.

Effective Interest Rate

The actual return on an investment or the actual cost of a loan, taking into account the effect of compounding interest.