Sometimes It Is a Smart Idea When an Ad

question 69

Multiple Choice

Sometimes it is a smart idea when an ad: 

• A) uses an opposite approach to research.  
• B) has a series of conflicting headlines. 
• C) lacks art/copy and a brand. 
• D) focuses on functional features.

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Definitions:

Symmetric

A characteristic of shapes or patterns that are identical on both sides when divided by a central line or axis.

Skewed

A description of data in which the distribution is not symmetrical, but instead has a longer tail on one side of the peak or the other, indicating an asymmetry.

Median

The value separating the higher half from the lower half of a data sample, a population, or a probability distribution.

Test Performance

Evaluation of the effectiveness or efficiency of a test, often measured in terms of accuracy, speed, or comprehensiveness.