Before He Can Make Final Decisions on Where to Place

question 13

Multiple Choice

Before he can make final decisions on where to place ads and how to display promotions for a new brand of bottled water,a media planner has to decide which broad categories to use-television,radio,magazines,newspapers,Internet sites,etc.When he zeroes in on using both television and digital,he has chosen his: 

• A) unmeasured media. 
• B) media classes. 
• C) big data. 
• D) media vehicles.

Analyze the connection between learned helplessness, depression, and other psychological disorders.

Appreciate the role of modeling and observational learning in the development of aggressive behaviors.

Evaluate the impact of media and environmental exposure on aggression.

Understand the significance of locus of control in coping mechanisms and mental health.