Scenario 12-4 You Scan Job Advertisements Available in Dallas on Craigslist.com and Craigslist.com

question 88

Multiple Choice

Scenario 12-4
You scan job advertisements available in Dallas on craigslist.com and find what may be your dream job. The posting reads, "Entry-level position in media." You click on it, and the ad says, "Motivated individual sought to aid in media planning and buying at an established advertising agency. Must have general knowledge of the media and be aware of the current challenges media buyers are likely to face. Salary negotiable." You email your resume and cover letter to the contact person in the ad, and you receive a response setting you up for an interview next week. 
-(Scenario 12-5) "Did you have a rough figure in mind concerning your _____,that is,the number of people or households that you'd like to see exposed to the chosen media at least once during the campaign?" 

• A) geographic scope 
• B) cost per thousand 
• C) reach 
• D) continuity

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Definitions:

General Legacy

A bequest of a specified amount of money or a percentage of the estate to a beneficiary, as stipulated in a will.

Personal Property

Movable assets owned by an individual or an entity, such as vehicles, furniture, and equipment, in contrast to real property like land or buildings.

Abatement

A reduction or decrease, often referred to in the context of taxes, rent, or legal penalties.

Bequests

Bequests are gifts of money or personal property left to a beneficiary through a will or estate plan.