A ___________ Specifies Which Media Will Be Utilized for Advertising

question 80

Multiple Choice

A ___________ specifies which media will be utilized for advertising messages so that the desired target audience can be reached. 

• A) media class 
• B) media plan 
• C) media vehicle 
• D) media mix

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Definitions:

Motivation

The internal and external factors that stimulate people to take actions that lead to achieving a goal.

Reporting Relationships

The formal lines of authority and accountability within an organization, detailing who reports to whom.

Communication Linkages

The channels and methods by which information is shared and transferred within an organization or between different entities.

Clarifying Jobs

The process of making job roles, responsibilities, and expectations clear to employees, often to improve understanding and performance.