Before He Can Make Final Decisions on Where to Place

question 13

Multiple Choice

Before he can make final decisions on where to place ads and how to display promotions for a new brand of bottled water,a media planner has to decide which broad categories to use-television,radio,magazines,newspapers,Internet sites,etc.When he zeroes in on using both television and digital,he has chosen his: 

• A) unmeasured media. 
• B) media classes. 
• C) big data. 
• D) media vehicles.

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Definitions:

Posttest-Only Control

A research design where subjects are assigned to experimental or control groups and are tested on the dependent variable only after the treatment.

Confidentiality

The ethical and often legal obligation to keep someone's personal information private, especially within a professional or research context.

Within-Subjects Design

A research design in which the same group of subjects is exposed to all different treatments or conditions, allowing direct comparison of the effects of each treatment on the same individuals.

Error Variance

Refers to the variation in a set of scores that is caused by extraneous variables or random error, not by the variables under investigation.