A Company Goes Through Massive Databases of Online Clicks and Other

question 81

Multiple Choice

A company goes through massive databases of online clicks and other items.Which of the following is the company using to find prospective customers? 

• A) Gross impressions 
• B) Geo-targeting 
• C) Big Data 
• D) Message weight

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Definitions:

Phrenology

A now-discredited theory that suggested the bumps on the skull could predict mental traits and character.

Pseudoscientific Theory

A theory that claims to be based on scientific principles but lacks empirical support and methodological rigor.

Personality Traits

Enduring characteristics that describe an individual's behavior, such as openness, conscientiousness, and extraversion.

Brain

The organ located in the head of an organism that coordinates its actions and sensory information by transmitting signals to and from different parts of its body.