Media Planners Need to Identify Media That Cover the Same

question 91

Multiple Choice

Media planners need to identify media that cover the same region or location as the advertiser's distribution system and then they use a system of automatic buying of ads based on data such as online consumer behavior.This is an example of __________,a critical element in making the buy.

• A) frequency 
• B) programmatic media buying 
• C) micro-targeting 
• D) purchase size

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Definitions:

Debt-equity Ratio

A financial ratio that gauges a corporation's leverage by dividing its total obligations by its stockholders' equity.

Sustainable Rate

A Sustainable Rate often refers to the growth rate at which a company can continue to grow without needing to increase financial leverage.

Capital Budgeting

The process by which a business evaluates and selects long-term investments that are consistent with the firm's goal of maximizing owner wealth.

Capital Structure

The mix of debt and equity financing used by a firm to fund its operations and growth.