__________ of an Ad Is the Average Number of Times an Individual

question 29

Multiple Choice

__________ of an ad is the average number of times an individual or household within a target audience is exposed to a media vehicle in a given period of time.

• A) Continuity 
• B) Scope 
• C) Reach 
• D) Frequency

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Definitions:

Growing Trade

An increase in the exchange of goods and services between countries, contributing to economic development and globalization.

Fastest Growing

A term often used to describe entities or economies that increase in size, value, or importance at a very rapid pace.

Trade Deficit

A condition where a nation's expenditures on imports surpass its earnings from exports, leading to a deficit in the trade balance.

Merchandise Trade Deficit

The situation that occurs when a country imports more goods than it exports, leading to a negative balance of trade.