A Media Buyer Places an Ad for a New Range

question 11

Multiple Choice

A media buyer places an ad for a new range of wines in four different magazines.The first magazine provides roughly 3,600,000 exposures,the second magazine provides about 950,000 exposures,and the third and fourth provide 100,000 exposures each.The buyer now can inform the client at the winery of ___________ expected for the ad,that is,4,750,000 exposures.

• A) continuous schedules 
• B) geo-targets 
• C) share of voice 
• D) gross impressions

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Definitions:

Motion Studies

The systematic study of the human motions used in work activities, aimed at improving efficiency and productivity by reducing unnecessary movements.

Frank and Lillian Gilbreth

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A management principle stating that each employee should report to only one manager, to avoid confusion and conflict in instructions and authority.