Net Promoter Scores Measure

question 47

Multiple Choice

Net promoter scores measure: 

• A) the number of times a customer clicks on a pop up link. 
• B) the good mentions and bad mentions of a brand in the social media.  
• C) offline consumer behavior. 
• D) whether consumers search for online offers or not.

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Definitions:

Decoding

The process of interpreting or understanding a message or information received.

Message

A piece of information or communication sent from one person or group to another.

Common Uses

Typical or widely accepted applications or purposes for an item, concept, or procedure.

Social Media

Online platforms and technologies that facilitate social interaction and content sharing among users.