Scenario 12-6 Taylor, Fern, and Hynes Have Recently Published a Short Booklet

question 32

Multiple Choice

Scenario 12-6
Taylor, Fern, and Hynes have recently published a short booklet entitled Media Choices: Efficiency and Competitive Assessment. This is a tool that advertising agencies and media planners can offer to clients so that they can understand how to better determine their media mix. Included below are several short excerpts from the booklet. Please complete the missing part of each excerpt, based on your study of the chapter. 
-(Scenario 12-6) "Which media delivers the largest audiences at the lowest cost? This is determined by calculating the ratio of the cost of the media buy to the total audience and then multiplying it by 1,000.This is known as: 

• A) share of voice per thousand." 
• B) net promoter score." 
• C) net volume." 
• D) cost per thousand."

---

Definitions:

Wild Foods

Naturally occurring plants and animals that can be harvested or hunted for consumption without being cultivated.

Hunting

The activity of pursuing and killing wild animals for food, sport, or management of populations.

Food Gathering

The act of collecting or harvesting natural resources for sustenance, typically involving hunting, fishing, and foraging.

Food Production

The process of transforming raw ingredients into prepared food products.