Media Decisions Are Critically Important for Two Reasons

question 74

Multiple Choice

Media decisions are critically important for two reasons.One of these reasons is that: 

• A) advertisers need to develop creative messages for their target audiences. 
• B) advertisers need media to reach audiences that are likely in need of the information. 
• C) ad messages should sound credible to the audience. 
• D) they directly empower consumers.

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Definitions:

Macula Densa

Cells of the distal convoluted tubule located at the renal corpuscle and forming part of the juxtaglomerular apparatus.

Collecting Duct

A network of tubules and ducts that function in the kidney to transport urine from the nephrons to the renal pelvis for excretion.

Distal Convoluted Tubule

Convoluted tubule of the nephron that extends from the ascending limb of the loop of Henle and ends in a collecting duct.

Dual Approach

In economics, a methodology or analysis technique that involves examining problems from both sides or using two complementary perspectives or sets of tools.