Which of the Following Is an Advantage of Magazines as a Medium

question 106

Multiple Choice

Which of the following is an advantage of magazines as a medium of advertisement? 

• A) They offer a wide range of creative opportunities. 
• B) They have a very wide reach. 
• C) They have a higher frequency than newspapers. 
• D) They have short lead times.

---

Definitions:

Promotional Spending

Funds allocated by a business towards advertising, public relations, and sales promotions to increase brand awareness and sales.

Sales Promotion

Sales promotion consists of short-term incentives to encourage the purchase or sale of a product or service.

Long Term

Referring to an extended period of time, often focusing on strategic planning, investments, or goals that will take several years to achieve.

Customer Interest

The preferences, needs, and desires of consumers that influence their purchasing decisions.