Narrowcasting Is Most Related To

question 101

Multiple Choice

Narrowcasting is most related to: 

• A) audience selectivity.  
• B) cost-per-contact. 
• C) repetition of ads. 
• D) long-lasting message.

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Definitions:

Utility

Describes the complete fulfillment derived from the use of a product or service.

Demand Curve

A graph showing the relationship between the price of a good and the amount of the good that consumers are willing to purchase at that price, ceteris paribus.

Zero Price

Refers to a situation where a good or service is offered without requiring payment; often to promote sharing or distribution efficiency.

Marginal Utility

The supplementary satisfaction or advantage a consumer experiences by using one more unit of a good or service.