On a Cost-Per-Thousand (CPM)basis,the Process of Running Digital Ads

question 71

Multiple Choice

On a cost-per-thousand (CPM) basis,the process of running digital ads: 

• A) is virtually nonexistent because there is no charge for most ads.  
• B) is much less expensive than ads placed in traditional media. 
• C) compares favorably with ads placed in traditional media. 
• D) becomes a great deal more expensive than ads placed in traditional media.

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Definitions:

Cyberterrorism

The use of the internet and digital technologies by individuals or groups to carry out terrorist activities or to threaten national security, cause harm, or incite fear.

Cyberwarfare

War in which a country’s information systems could be paralyzed from a massive attack by destructive software.

Social Engineers

Individuals or groups who manipulate people into divulging confidential information or performing actions by exploiting psychological weaknesses.

Fire Marshals

Officials responsible for enforcing fire safety standards and regulations, investigating fires to determine their causes, and educating the public about fire prevention.