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Scenario 14-1 When the Social Networking/gaming Website, Foursquare, Was Launched in 2009

question 106

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Scenario 14-1
When the social networking/gaming website, Foursquare, was launched in 2009, it was only accessible to residents in 100 U.S. cities. One year later, an updated version of the service allowed check-ins from locations all over the world, and has over 500,000 users internationally. The site which allows registered users to connect with friends and update their location receives over one million check-ins per week. When users visit a particular store their profile is automatically updated, and they can share their feelings about their experiences. The site now holds partnerships with over 800 establishments worldwide, and high-profile partnerships with the Bravo Network and The New York Times have greatly increased the site's popularity.
-(Scenario 14-1) One of Foursquare's strengths is that it offers a very interactive experience to its users.Tracking brand interactivity over the Internet can be done in ways that are not possible using traditional advertising.This is because the Internet:

Definitions:

Duty Between Partners

The obligations and responsibilities partners have towards each other in a partnership, including honesty, fairness, and loyalty.

Sole Proprietorship

A business structure in which a single individual both owns and operates the business, bearing unlimited liability for its debts.

Major Shareholder

An individual or entity that owns a significant percentage of a company's shares, exerting influence or control over its management.

Vicariously Liable

Legal principle where one party is held responsible for the actions or omissions of another party.