As a Brand Manager,one Must Track What Is Being Said

question 124

Multiple Choice

As a brand manager,one must track what is being said by consumers,interpret consumer-generated information,and respond to social media posts and comments.This entails: 

• A) spending time on social networking sites.  
• B) hosting regular feedback sessions. 
• C) developing brand image. 
• D) expertise in branding and excellent socialization skills.

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Definitions:

Press Frenzy

Intense, often overwhelming media coverage and interest in a particular news story, event, or public figure.

Senate Subcommittee

A smaller division within a larger Senate committee in the United States, tasked with focusing on specific areas of policy or legislation.

Orson Welles

A pioneering American filmmaker, actor, and theatre director, best known for his film "Citizen Kane."

Carte Blanche

Complete freedom to act as one wishes or thinks best.