An Organization Needs to Reach Out to a Specific Target

question 63

Multiple Choice

An organization needs to reach out to a specific target audience,and has decided that it wants to use social media advertising to do so.It wants to buy specific keywords to accurately target the audience who would want to see these ads.The aim is to get a high effective exposure rate and engagement rate without invading consumer privacy.Which of the following advertising revenue models would best suit the organizations' needs? 

• A) Bidding for ad words  
• B) Pay-per-click 
• C) I-Traffic Index  
• D) Pop-under ads

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Definitions:

Cognitive Psychology

A branch of psychology focused on the study of mental processes, including perception, memory, thought, and problem-solving.

Behaviorism

An educational theory suggesting that conditioning is the root through which behaviors are learned.

Psychoanalytic Psychology

A branch of psychology that focuses on understanding human behavior through the exploration of the unconscious mind, as developed by Sigmund Freud.

American Philosopher

A scholar originating from the United States who engages in the study of fundamental questions about existence, knowledge, values, reason, mind, and language.