A Point of Understanding Online Consumer Behavior Is Essentially To

question 110

Multiple Choice

A point of understanding online consumer behavior is essentially to: 

• A) catch people's attention and entice them to visit the marketer's home page. 
• B) compute a site's advertising value based on traffic, ad rates, and evaluations of the site's quality. 
• C) help bring more relevant and useful ads that are specific to consumers' wants and needs. 
• D) fine-tune a Web user's search to more relevant and specific websites.

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Definitions:

Strategic Assets

Valuable resources owned by a company that are instrumental in maintaining its competitive edge and achieving long-term goals.

Organizational Success

The achievement of the objectives and goals set by a business or institution, often measured by financial performance, market share, or satisfaction levels among stakeholders.

Human Resource Practices

Refers to the strategies, policies, and processes implemented by an organization to manage its workforce effectively.

Decentralization

The dispersion of authority to make decisions throughout all organization levels.