Explain Why It Is Crucial for Advertisers to Understand How

question 20

Essay

Explain why it is crucial for advertisers to understand how consumers think,feel,and act regarding social media,online advertising,and e-commerce.Can social media be leveraged profitably? Explain.

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Definitions:

Net Income

The profit of a company after all expenses, including operating costs, taxes, and interest, have been deducted from total revenues, indicating financial performance.

Total Assets

The sum of all assets, both current and non-current, owned by a company, representing the total resources it has at its disposal.

Aging of Accounts Receivable Method

An accounting technique used to estimate the amount of receivables that are unlikely to be collected, based on the length of time they have been outstanding.

Percentage of Sales Method

A forecasting technique used to predict various financial figures, such as expenses or inventory levels, as a fixed percentage of sales.