A VP of Marketing Wants to Look at All Possible

question 96

Multiple Choice

A VP of marketing wants to look at all possible forms of business-market promotions to gain and maintain lucrative customers.He meets with associates,and they review the five main areas of promotion techniques aimed at business buyers.They are: 

• A) trade shows, business gifts, premiums and advertising specialties, trial offers, and frequency programs. 
• B) incentives, allowances, training programs, cooperative advertising, and sampling. 
• C) merchandise allowances, cash allowances, trade shows, training programs, and incentives. 
• D) premiums and advertising specialties, frequency programs, incentives, allowances, and cooperative advertising.

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Definitions:

Accord and Satisfaction

Accord and satisfaction is a legal contract where a dispute is settled by the parties involved agreeing to give and accept something of value in different terms than the original agreement.

UCC Section 3-311

A provision in the Uniform Commercial Code that addresses the accord and satisfaction by use of a negotiable instrument.

Paid-in-Full Check

A paid-in-full check is a check by which the issuer intends to settle a debt completely, often accompanied by a statement indicating that the payment is meant to resolve the obligation in full.

Different Performance

Fulfillment of contractual obligations in a manner that is different from what was specifically agreed upon, sometimes acceptable with mutual consent.