An Objective of Consumer-Market Sales Promotion Is To

question 58

Multiple Choice

An objective of consumer-market sales promotion is to: 

• A) stimulate the inelasticity of supply of a product.  
• B) lower the economies of scale. 
• C) encourage smaller purchases.  
• D) stimulate trial purchases.

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Definitions:

Virus

One of the smallest known infectious agents, consisting only of nucleic acid surrounded by a protein coat; can live and grow only within the living cells of other organisms.

Noncellular Structure

Refers to structures not made up of cells, often found in various life forms or synthetic materials.

Nucleic Acid

A complex organic substance present in living cells whose molecules consist of many nucleotides linked in a long chain, essential for life and involved in the storage and transmission of genetic information.

Protein Coat

A protective layer surrounding a virus, composed of protein molecules, known as a capsid, which encases the viral genetic material.