The Marketers at Kraft Are Considering a Number of Consumer-Market

question 76

Multiple Choice

The marketers at Kraft are considering a number of consumer-market sales promotion techniques.Which of the following sales promotion techniques would work best for Kraft Macaroni and Cheese? 

• A) Offering consumers a mail-in rebate on the purchase of a box of Kraft Macaroni and Cheese 
• B) Offering a case of Kraft Macaroni and Cheese for free if the consumer buys one box 
• C) In-store sampling and an in-store coupon 
• D) Digital advertising

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Definitions:

Destructive Consumer Behaviours

Actions by consumers that intentionally or unintentionally cause harm to the product, environment, or other consumers.

Illegal Activities

Actions or behaviors that are prohibited by law and subject to legal penalties.

Compulsive

Characterized by irresistible urges to perform an action, often repeatedly, against one's conscious wishes.

Point-Of-Purchase

The location or moment where a transaction takes place, often enhanced with advertising or displays to influence consumer behavior.