Which of the Following Is Accurate Concerning Event Sponsorship

question 82

Multiple Choice

Which of the following is accurate concerning event sponsorship? 

• A) Worldwide, sponsorship spending has decreased. 
• B) Sports sponsorship events no longer draw the biggest share of advertisement funds. 
• C) Event sponsorship can offer face-to-face encounters between consumers and the brand. 
• D) North American companies have begun spending in order to grow again after a long period of inertia.

---

Definitions:

Spinal Cord

A major part of the central nervous system which extends from the base of the brain through the vertebral canal and is responsible for transmitting nerve signals between the brain and the rest of the body.

Tolerance

The process by which the body becomes less responsive to a substance (such as a drug) or a stimulus after repeated exposure.

Resistance

The refusal to accept or comply with something; the attempt to prevent something by action or argument.

Impaired Memory

A reduction in the ability to remember information or events, which can be temporary or permanent.