The Major Sweet Spot in Event Sponsorship Comes When There

question 74

Multiple Choice

The major sweet spot in event sponsorship comes when there is a significant overlap between the: 

• A) event participants and the marketer's target audience. 
• B) primary sponsor and the secondary sponsor. 
• C) brand preferences of attendees and the brand preferences of competitors. 
• D) international sponsors and the local sponsors.

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Definitions:

Determining Factor

An element or condition that decisively affects the nature or outcome of something.

Behavior

The range of actions and mannerisms exhibited by individuals, organisms, or systems in conjunction with their environment or stimuli.

Unconscious Mind

Part of the mind that is not within a person’s conscious awareness, holding thoughts, memories, and desires that are below the surface of conscious thought.

Preconscious Mind

Part of the mind that contains thoughts, memories, and feelings that are not currently in conscious awareness but can be easily brought to consciousness.