An Event and Their Sponsors Just Ended,and Now They Want

question 14

Multiple Choice

An event and their sponsors just ended,and now they want to have data to be able to show how and if the event or sponsorship was successful as an experiential marketing tool or for the community.They need to conduct: 

• A) Brand loyalty 
• B) Event sponsorship measurement 
• C) Affiliate marketing 
• D) Sponsor spillover

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Definitions:

Masters and Johnson

Researchers known for their work in the field of human sexuality and sexual response.

Human Sexual Response

A sequence of physiological and emotional changes that occur as a person becomes sexually aroused and participates in sexually stimulating activities.

Excitement

A feeling of enthusiasm and eagerness, often accompanied by an elevated physiological state.

Plateau

A state of little or no change following a period of activity or progress.