A Brand Needs to Conduct Event Sponsorship Measurement; What Are

question 20

Multiple Choice

A brand needs to conduct event sponsorship measurement; what are some top guidelines for effectively using event sponsorship as a tool? 

• A) Match the brand to the event; tightly define the target audience; stick to a few key messages 
• B) Avoid digital integration; have the broadest audience possible; deliver inclusivity 
• C) Use affiliate marketing; avoid a plot line; feature 5 or more messages 
• D) Isolate the role of the brand; feature 10 or more messages; plan more for before the event sponsorship than after

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Definitions:

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A section of the brain's limbic system involved in emotion regulation, particularly fear, anger, and the processing of emotional memories.

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