Solved

Scenario 16-1 MakeWaves Is a Promotional Company with a Website That Offers

question 42

Multiple Choice

Scenario 16-1
MakeWaves is a promotional company with a website that offers the opportunity to sponsor a yacht in Grand Prix yacht racing. Commercial sponsors of the WaveRunner yacht can buy space for logos and graphics on the WaveRunner's sails, hulls, crew member's uniforms, and trailers. For enough sponsorship money, the WaveRunner will even change its name to better fit the sponsor. The WaveRunner is scheduled to compete in five Grand Prix yacht-racing events every year. MakeWaves claims on its website that sponsoring the WaveRunner in a race could result in millions of impressions in sailing magazines and newspapers as well as on broadcast media, and offers specific calculations to those who inquire.
-(Scenario 16-1) The MakeWaves website offers no information about the conversion of fan loyalty toward a sport into actual purchases of the sponsor's product.Marketers who have set fan loyalty as their main goal would do well to look into the branded entertainment opportunities of _________,who are known to be especially loyal to sponsors of this sport.

Definitions:

Limited Liability Company

A commercial structure that amalgamates the limited liability protection of a corporation with the direct taxation approach of a partnership or sole proprietorship.

Articles Of Organization

The document that is filed with the appropriate state official, usually the secretary of state, when a limited liability company is formed.

Limited Liability Company

A business model that merges a corporation's limited liability with the partnership or sole proprietorship's pass-through taxation.

Attorney's Office

A legal office where attorneys practice law and provide legal services to clients.