Which of the Following Is a Reason for Brand Builders

question 69

Multiple Choice

Which of the following is a reason for brand builders to participate in various forms of event sponsorships? 

• A) They want to replace traditional media entirely. 
• B) The marketer acquires the rights to display a brand name, logo, or advertising message on-site at the event. 
• C) They are trying to disengage advertising from entertainment in order to reduce brand image exposures. 
• D) They found that quirky or edgy branded entertainment builds a negative attitude in customers.

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Definitions:

Ranges

The span or scope between possible extremes or variations.

Physiological

Relating to the normal functions of living organisms and their parts.

Cognitive

Having to do with mental processes such as sensation and perception, memory, intelligence, language, thought, and problem solving.

Behavioral Components

The observable actions or reactions of individuals or groups in response to external or internal stimuli.