Scenario 16-1 MakeWaves Is a Promotional Company with a Website That Offers

question 37

Multiple Choice

Scenario 16-1
MakeWaves is a promotional company with a website that offers the opportunity to sponsor a yacht in Grand Prix yacht racing. Commercial sponsors of the WaveRunner yacht can buy space for logos and graphics on the WaveRunner's sails, hulls, crew member's uniforms, and trailers. For enough sponsorship money, the WaveRunner will even change its name to better fit the sponsor. The WaveRunner is scheduled to compete in five Grand Prix yacht-racing events every year. MakeWaves claims on its website that sponsoring the WaveRunner in a race could result in millions of impressions in sailing magazines and newspapers as well as on broadcast media, and offers specific calculations to those who inquire. 
-(Scenario 16-1) MakeWaves is pitching a very specific sponsorship offer with its own benefits.But overall,the category of event sponsorship has certain advantages.One of the main advantages is that it: 

• A) has a higher reach than television. 
• B) targets certain groups of consumers who already purchase the sponsor brand. 
• C) offers personal contact with consumers and publicity during and after the event and helps activate other IBP efforts. 
• D) embeds the brand in a very nondescript and subtle way.

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Definitions:

Workshops

Workshops are interactive and focused sessions where participants engage in discussions and activities to learn about a specific subject or develop a particular skill.

Innovation Road

A strategic pathway that companies follow to develop and launch new products, technologies, or services, often involving research, development, and testing phases.

Aesthetic Experience

An experience primarily focused on beauty or the appreciation of artistic or natural beauty, impacting emotions and understanding.

Campaign Strategy

A plan that outlines the goals, target audience, messages, and channels to be used in a marketing or political campaign to achieve desired outcomes.