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Scenario 16-1
MakeWaves is a promotional company with a website that offers the opportunity to sponsor a yacht in Grand Prix yacht racing. Commercial sponsors of the WaveRunner yacht can buy space for logos and graphics on the WaveRunner's sails, hulls, crew member's uniforms, and trailers. For enough sponsorship money, the WaveRunner will even change its name to better fit the sponsor. The WaveRunner is scheduled to compete in five Grand Prix yacht-racing events every year. MakeWaves claims on its website that sponsoring the WaveRunner in a race could result in millions of impressions in sailing magazines and newspapers as well as on broadcast media, and offers specific calculations to those who inquire.
-(Scenario 16-1) How would an advertiser hope to benefit from sponsoring the WaveRunner?
Advantage
A favorable position or condition that puts one in a better position compared to others, often used in the context of competitive scenarios.
Franchisor
The entity that provides a franchise.
Franchisee
The entity that pays for a franchise.
Supplier Relationships
The interactions and dealings between a company and the businesses that supply it with goods and services, crucial for maintaining smooth and efficient operations.
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