Which Forms of Media Can Be Used in Executing Direct

question 85

Multiple Choice

Which forms of media can be used in executing direct marketing programs? 

• A) direct mail only 
• B) social media only 
• C) direct mail, digital, social, and mobile media 
• D) e-commerce only

---

Definitions:

Self-Fulfilling Prophecies

The psychological phenomenon where a belief or expectation, positive or negative, influences behavior in a way that makes the belief come true.

Integrative Approach

The broad theory that describes personality as a composite of an individual’s psychological processes.

Observable Traits

Characteristics or qualities of an individual or entity that can be seen or measured directly.

Personality

The combination of characteristics or qualities that form an individual's distinctive character, influencing their behaviors and attitudes.