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_________ Lists Are the Starting Point for Developing Better Relationships

question 72

Multiple Choice

_________ lists are the starting point for developing better relationships with current customers,whereas __________ lists help an organization cultivate new business.


Definitions:

Quantitative

Refers to research methodologies that involve the collection and analysis of numerical data, used to identify patterns, relationships, or to test hypotheses.

Quantitative

Concerned with, evaluating, or determined by the amount of something rather than its quality.

Qualitative

Pertaining to research methods focused on collecting and analyzing non-numerical data (e.g., text, video) to understand concepts, thoughts, or experiences.

Quasi-experimental

A type of experimental design where participants are not randomly assigned, making it difficult to control for all confounding variables.

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