Marketing Databases Can Be Expanded by Adding _________ Data,which Allows

question 70

Multiple Choice

Marketing databases can be expanded by adding _________ data,which allows for a more qualitative assessment of a customer's general lifestyle,interests,and options.

• A) demographic 
• B) psychographic 
• C) telegraphic 
• D) geo-demographic

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Definitions:

Common Equity

The amount of ownership in a corporation that is held by common shareholders, represented by the value of common stock plus retained earnings.

Year-end Balance Sheets

Financial statements detailing a company's assets, liabilities, and equity at the end of a fiscal year.

Retained Earnings

Profits that a company retains rather than distributes to its shareholders as dividends, often used for reinvestment.

Depreciation Expense

The systematic allocation of the cost of a tangible asset over its useful life, reflecting the loss of value over time.