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Scenario 17-1
American Profile is an e-technology company. It allows companies to search and navigate gigabytes of data, categorize disparate content, and gain secure access to information regardless of where it resides-all from its Web browser. Thus, American Profile can share content across connected servers with partners, suppliers, customers, and employees to form an e-business content network. And it all happens in real time.
-(Scenario 17-1) American Profile is considering imitating a direct marketing tactic employed by several consumer magazines.Visitors to the home pages of these magazines' websites can link to tips on gardening,home decorating,cooking,clothes shopping,skin care,hair care,etc.They are then encouraged to rate these articles and columns,explain whether they were helpful,and add comments and suggestions based on their own lifestyles and hobbies.This allows marketers to enhance their customer information with:
Profit Maximization
The procedure through which a business identifies the pricing and production volume that yields the highest earnings.
Market Price
The price at which a good or service is offered in the marketplace.
Profit Maximization
A rephrased definition: The strategy or aim of a firm to achieve the highest profit possible, usually by adjusting outputs, prices, or production costs.
Market Price
The current price at which an asset or service can be bought or sold in the open market.
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