Scenario 17-2 as the Number of Firms Utilizing Direct Marketing Continues to Continues

question 6

Multiple Choice

Scenario 17-2
As the number of firms utilizing direct marketing continues to grow, so does the number of consumers opposed to the methods often described as "intrusive." To combat the growing number of opposed consumers, marketers need to find creative new ways to optimize their direct marketing campaigns. One such outlet that firms are beginning to experiment with is social media. Executives understand that many consumers view a company's Facebook page more often than the company's home page, so they've grown to realize that setting up some form of an email opt-in on social media sites is a great way to build marketing databases. In addition to opt-in sections, social media allows businesses to interact with consumers, which may make them less inclined to respond negatively to a company's direct marketing efforts. By utilizing social media more often in the future, a number of U.S. companies hope to build stronger and more useful marketing databases. 
-(Scenario 17-2) Which of the following is an essential application of the marketing database? 

• A) Keeping close tabs on consumers to ensure their loyalty  
• B) Reinforcing and recognizing the most frequent customers 
• C) Degrading and ignoring customers that are not providing consistent business 
• D) Notifying customers of minute changes to various products and services

Recognize the accounting implications of preferred stock features on dividend distributions and financial statements.

Understand the basic etiology models of addiction.

Identify the psychological models related to addiction.

Recognize the legal and social efforts to control substance abuse.

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Definitions:

William James

An American philosopher and psychologist, often referred to as the "Father of American psychology," known for his work in pragmatism and functional psychology.

True Purpose

The actual reason behind an action or an existence, not always visible or declared.

Psychology

The exploration and analysis of mental processes and actions, including both aware and unaware experiences and cognitive activities.

Function of Behavior

The reason or purpose behind a specific behavior, often understood in the context of what the behavior accomplishes for the individual.