Marketing Databases Are Used by Businesses for Three Concrete Tasks

question 62

Essay

Marketing databases are used by businesses for three concrete tasks or specific applications.Identify and define all three.

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Definitions:

Social Groups

Collections of individuals defined by shared interests, values, identities, or social connections.

Demographic Groups

Categories of populations defined by characteristics such as age, gender, ethnicity, or income.

American Work Life

The characteristics and culture surrounding employment and labor in the United States, including norms, behaviors, and expectations.

Unions

Organizations formed by workers to protect their rights and interests, often engaging in collective bargaining and labor negotiations with employers.