What Are Three Main Purposes of Direct Marketing Programs

question 10

Multiple Choice

What are three main purposes of direct marketing programs? 

• A) To close the sale, identify prospects, and engage consumers 
• B) To identify target markets, tailor the message, and support brand identity  
• C) To provide information, answer questions, and foster brand loyalty 
• D) To reward customers, furnish information, and generate brand preference

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Definitions:

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